Zoe vs Partanna · Bay Area shelf head-to-head
Zoe and Partanna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Partanna carries more Brand PowerPartanna is in more Bay Area grocersPartanna fields the deeper lineupPartanna sits further up the premium end
Zoe
Partanna
11
brand power
39
2
products
27
1
categories
3
2
grocers
5
$28.49
avg price
$30.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zoe▭ Partanna
Distribution · 30% of score8·21
Z
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zoe
no top category Partanna doesn’t also play in.
only Partanna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zoe · 0
no exclusive doors — everywhere Zoe is, Partanna is too.
only Partanna · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zoe · Partanna
