Zulka vs Full Circle · Bay Area shelf head-to-head
Zulka and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Circle carries more Brand PowerFull Circle fields the deeper lineup
Zulka
Full Circle
8
brand power
23
3
products
74
2
categories
29
3
subcategories
36
3
grocers
3
$5.54
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zulka▭ Full Circle
Distribution · 30% of score13·13
Z
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
only Zulka
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zulka · 1
only Full Circle · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zulka · Full Circle