Zum By Indigo Wild vs Plantlife · Bay Area shelf head-to-head
Zum By Indigo Wild and Plantlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zum By Indigo Wild carries more Brand PowerZum By Indigo Wild is in more Bay Area grocersZum By Indigo Wild fields the deeper lineup
Zum By Indigo Wild
Plantlife
49
brand power
38
33
products
26
3
categories
5
5
subcategories
6
2
grocers
1
$2.45
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zum By Indigo Wild▭ Plantlife
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zum By Indigo Wild
only Plantlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zum By Indigo Wild · 1
only Plantlife · 0
no exclusive doors — everywhere Plantlife is, Zum By Indigo Wild is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zum By Indigo Wild · Plantlife
