Costco · this store only
the cookies aisle at Costco
Costco carries 51 cookies products from 27 brands, led by kirkland signature (12% of its shelf).
51
products
27
brands
$14.74
avg price
73/100
launch whitespace
Who owns Costco’s shelf
brands by share of Costco’s cookies shelf.
Positioning at Costco
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)22 omitted (no oz size)Everything on the shelf
All 33 cookies products at Costco.
salesimple millsSimple Mills Seed and Nut Flour Honey Cinnamon Sweet Thins, 14 oz$8.20
sieteSiete Mexican Double Chocolate Chip Cookies, 16 oz$12.30
pepperidge farmMilano Cookies, Double Dark Chocolate, 0.98 oz, 30-count$15.91
tate'sTate's Bake Shop Chocolate Chip Cookies, 21 oz$12.43
oreoNabisco Oreo Fall Treats, 55-count$21.51
nature valleyNature Valley Biscuits with Almond Butter, 1.35 oz, 30-count$19.27
oreoOREO Chocolate Sandwich Cookies, Stay Fresh Packs, 12-count$13.67
oreoOREO Sandwich Cookies, Variety Pack, 60-count$18.52
saleloackerLoacker Minis Wafer Cookie Variety, 28.22 oz$10.56
kirkland signatureKirkland Signature Gourmet Chocolate Chunk Cookies, 24-count$12.43
kirkland signatureKirkland Signature Marshmallow Crispy Cookie, 24-count$12.43
kirkland signatureKirkland Signature Mini Chocolate Chip Cookies, 60-count$12.43
sugar bowl bakerySugar Bowl Bakery, Petite Palmiers, 32 oz$11.18
salerip van wafelsRip Van Wafers, Chocolate Hazelnut, 24-count$9.94
nutellaNutella Biscuits, 9.7 oz, 4-count$17.40
biscoffLotus Biscoff Cookies, 8.8 oz., 4 Count$9.94
meijiMeiji Hello Panda Chocolate Creme Filled Cookies, 0.75 oz, 32-count$13.67
heavenly hunksHeavenly Hunks Organic Oatmeal Dark Chocolate Cookies, 22 oz$12.80
salenabiscoBARNUM'S Animal Crackers, 1 oz, 30-count$9.07
nabiscoBelVita Breakfast Biscuit, Cinnamon Brown Sugar, 1.76 oz, 30-count$19.39
nonni'sNonni’s Biscotti, Almond Dark Chocolate, 1.34 oz, 25-count$15.29
st michelSt Michel Grande Galette Cookie, 21.16 oz$13.67
arnott'sArnott's Tim Tam Original, 7 oz, 6-count$11.16
costco bakeryKirkland Signature Variety Cookies, 24-count$12.43
