nutella
Nutella is a globally recognized brand known for its iconic hazelnut and cocoa spread. The brand offers a variety of products including spreads, biscuits, and snacks, all featuring the signature Nutella taste. Nutella is committed to high-quality standards and uses carefully selected ingredients to ensure its products' consistency and flavor. The brand also emphasizes sustainability and social responsibility in its production processes.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nutella (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nutella · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nutella in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Nutella product in stock, cheapest first.
Sold at
Find Nutella online
Where to find Nutella · Bay Area
Opportunities
New doors · no Nutella in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Nutella· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nutella Hazelnut Spread with Cocoa, Breakfast Favorite, 13 oz Jar · its most-distributed SKU (11 doors) in Hazelnut Spread, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.