Nutella vs Good Good · Bay Area shelf head-to-head
Nutella and Good Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutella is in more Bay Area grocersGood Good fields the deeper lineup
Nutella
Good Good
42
brand power
40
13
products
35
4
categories
3
6
subcategories
4
14
grocers
9
94.0¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutella▭ Good Good
Distribution · 30% of score58·38
G
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella · Good Good