Nutella vs Bonne Maman · Bay Area shelf head-to-head
Nutella and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Nutella
Bonne Maman
42
brand power
69
13
products
49
4
categories
5
6
subcategories
10
14
grocers
20
94.0¢
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutella▭ Bonne Maman
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutella
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutella · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella · Bonne Maman
