Nutella vs Nocciolata · Bay Area shelf head-to-head
Nutella and Nocciolata, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutella carries more Brand PowerNutella is in more Bay Area grocersNutella fields the deeper lineupNocciolata sits further up the premium end
Nutella
Nocciolata
42
brand power
26
13
products
2
4
categories
1
6
subcategories
1
14
grocers
13
94.0¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutella▭ Nocciolata
Distribution · 30% of score58·54
N
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutella
only Nocciolata
no top category Nutella doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutella · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella · Nocciolata
