Nutella vs Rigoni Di Asiago · Bay Area shelf head-to-head
Nutella and Rigoni Di Asiago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutella carries more Brand PowerNutella is in more Bay Area grocersRigoni Di Asiago sits further up the premium end
Nutella
Rigoni Di Asiago
42
brand power
37
13
products
15
4
categories
2
6
subcategories
4
14
grocers
11
94.0¢
price per oz
95.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutella▭ Rigoni Di Asiago
Distribution · 30% of score58·46
R
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutella
only Rigoni Di Asiago
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutella · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella · Rigoni Di Asiago