Fairfax Market · this store only
the juice aisle at Fairfax Market
Fairfax Market carries 231 juice products from 58 brands, led by simply (9% of its shelf).
231
products
58
brands
$7.33
avg price
56/100
launch whitespace
Who owns Fairfax Market’s shelf
brands by share of Fairfax Market’s juice shelf.
Positioning at Fairfax Market
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)6 omitted (no fl oz size)showing the 24 biggest of 34 brandsEverything on the shelf
All 229 juice products at Fairfax Market.
simplySimply Apple Juice Bottle$7.69
simplySimply Cranberry Cocktail Juice Drink Bottle$7.69
simplySimply Grapefruit Juice Bottle$7.69
simplySimply Lemonade Bottle$3.19
simplySimply Lemonade Bottle$5.19
simplySimply Lemonade Bottle$7.69
simplySimply Lemonade with Blueberry Bottle$5.19
simplySimply Lemonade with Raspberry Bottle$3.19
simplySimply Lemonade with Raspberry Bottle$5.19
simplySimply Lemonade with Raspberry Bottle$7.69
simplySimply Limeade Bottle$5.19
simplySimply Medium-Pulp Calcium & Vitamin D Orange Juice Bottle$7.69
simplySimply Orange Juice with Calcium Bottle$7.69
simplySimply Orange with Mango Juice Drink Bottle$7.69
simplySimply Peach Juice Drink Bottle$5.49
simplySimply Pulp-Free Orange Juice Bottle$3.19
simplySimply Pulp-Free Orange Juice Bottle$7.69
simplySimply Strawberry Juice Drink$5.49
simplySimply Watermelon Juice Drink Bottle$4.99
doleDole 100% Juice, Orange Peach Mango, No Sugar Added$7.09
doleDole 100% Juice, Pineapple$6.39
doleDole Pineapple 100% Juice$7.19
newman's ownNewman's Own Limeade$5.29
newman's ownNewman's Own Old Fashioned Roadside Lemonade$5.29
