Reading the shelf…
A Better Dog Food runs 2 products across 1 category, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is dog food, at <1% of the shelf. A niche presence · Brand Power 10/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are A Better Dog Food (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as A Better Dog Food · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to A Better Dog Food in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every A Better Dog Food product in stock, cheapest first.
7 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show A Better Dog Food· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with A Better Dog Food Raw You Can See, Chicken Recipe · its most-distributed SKU (2 doors) in Dry Dog Food, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$26.39 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: blue buffalo, rachael ray nutrish, i and love and you
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.