Reading the shelf…
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 4 new doors to enter.
Fairfax Market merchandises 8 of the 11 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
Every category A Taste Of Thai plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Where it would price in dip and sauce mixes. Each dot is a product on the shelf, by its cost per oz (hover for which).
A Taste Of Thai’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
