A Taste Of Thai at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Rice Noodles, Linguine in Rice Noodles.
Pacific Market stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Pacific Market carries dip and sauce mixes in real depth, 20 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is rice noodles: Pacific Market stocks only 3 there, so A Taste of Thai Rice Noodles, Linguine stands out rather than blending in. Lead with the rice noodles, and position the dip and sauce mixes as a finishing or gift item.
Pacific Market merchandises 7 of the 11 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin rice noodles shelf as a point of difference.
The full runway · across 2 stores
Every category A Taste Of Thai plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
A Taste Of Thai’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
