Reading the shelf…
Aji Pepper Sauce offers a range of Peruvian-inspired sauces that highlight the distinct flavors of Aji Amarillo, Rocoto, and Aji Limo peppers. Each sauce is crafted with minimal ingredients to maintain the authentic taste and vibrant heat of the peppers, complemented by touches of citrus and spices. These sauces are versatile, enhancing a variety of dishes from grilled meats and vegetables to traditional Peruvian meals, with their bold and complex profiles.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Aji Pepper Sauce (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Aji Pepper Sauce · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Aji Pepper Sauce in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Aji Pepper Sauce lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Aji Pepper Sauce· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Aji Pepper Sauce Aji Rojo, Rocoto Sauce · its most-distributed SKU (1 door) in Hot Sauces, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 76% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: yellowbird, melinda's, muso from japan
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.