Aji Pepper Sauce vs Fly By Jing · Bay Area shelf head-to-head
Aji Pepper Sauce and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineupAji Pepper Sauce sits further up the premium end
Aji Pepper Sauce
Fly By Jing
15
brand power
49
4
products
19
2
categories
6
2
subcategories
7
1
grocers
13
$13.89
avg price
$14.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aji Pepper Sauce▭ Fly By Jing
Distribution · 30% of score4·54
A
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aji Pepper Sauce
no top category Fly By Jing doesn’t also play in.
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aji Pepper Sauce · 0
no exclusive doors — everywhere Aji Pepper Sauce is, Fly By Jing is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aji Pepper Sauce · Fly By Jing