Reading the shelf…
Alvarado Street Bakery is an employee-owned cooperative that specializes in organic, sprouted grain breads and bagels. Founded in 1977 in Northern California, the bakery is committed to sustainable practices and traditional baking methods. Their products are known for being nutrient-dense, non-GMO, and easier to digest due to the sprouting process.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Alvarado Street Bakery (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Alvarado Street Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Alvarado Street Bakery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Alvarado Street Bakery product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Alvarado Street Bakery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Alvarado Street Bakery Sprouted Wheat Bagels, Everything · its most-distributed SKU (5 doors) in Bagels, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 32% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: dave's killer bread, rudi's, food for life
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Alvarado Street Bakerythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bagels, Cinnamon Raisin Bread, Hamburger Buns · +1 more
open here: Bagels, Cinnamon Raisin Bread, Hamburger Buns · +1 more
open here: Cinnamon Raisin Bread, Hamburger Buns, Hot Dog Buns · +1 more
open here: Bagels, Cinnamon Raisin Bread, Hot Dog Buns · +1 more
open here: Cinnamon Raisin Bread, Hot Dog Buns, Sourdough Bread
open here: Bagels, Cinnamon Raisin Bread, Hamburger Buns
open = the store meaningfully carries that category (real depth, not a token SKU) and Alvarado Street Bakery sells it elsewhere but has no SKU here.