Reading the shelf…
B-dama runs 37 products across 9 categories, stocked in a single Bay Area grocer. It's a leading brand in sushi, holding 16% of that shelf. A mid-tier presence · Brand Power 43/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
37 products in the catalog. how deep the product line is (saturating).
spans 9 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are B-dama (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as B-dama · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to B-dama in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every B-dama product in stock, cheapest first.


















2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show B-dama· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with B-Dama Onigiri Tsukemono Mixed Pickles · its most-distributed SKU (1 door) in Pickles, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
$8.39 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: afc, kevin's natural foods, zenshi handcrafted sushi
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.