B-dama vs Kevin's Natural Foods · Bay Area shelf head-to-head
B-dama and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
B-dama
Kevin's Natural Foods
46
brand power
59
37
products
51
9
categories
11
1
grocers
13
$8.39
avg price
$11.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ B-dama▭ Kevin's Natural Foods
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only B-dama · 0
no exclusive doors — everywhere B-dama is, Kevin's Natural Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: B-dama · Kevin's Natural Foods
