B-dama vs Afc · Bay Area shelf head-to-head
B-dama and Afc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
B-dama carries more Brand PowerAfc is in more Bay Area grocersB-dama fields the deeper lineup
B-dama
Afc
46
brand power
40
37
products
24
9
categories
8
1
grocers
3
$8.39
avg price
$9.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ B-dama▭ Afc
Distribution · 30% of score4·13
B
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only B-dama · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: B-dama · Afc
