Bakerly at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Bakerly offers a range of French-inspired bakery products that blend convenience with authentic flavors.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 3 new doors to enter, replicated across all 3 stores.
Lead with French Pancakes To Go! in Other Packaged Treats.
Woodlands stocks other packaged treats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Woodlands carries other bakery desserts in real depth, 17 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other packaged treats: Woodlands stocks only 8 there, so bakerly French Pancakes To Go! stands out rather than blending in. Lead with the other packaged treats, and position the other bakery desserts as a finishing or gift item.
Woodlands merchandises 6 of the 7 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 65/100.
enters a thin other packaged treats shelf as a point of difference.
The full runway · across 3 stores
Every category Bakerly plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other packaged treats. Each dot is a product on the shelf, by its cost per oz (hover for which). Bakerly (orange) sits below the shelf.
What to bring to expand
Bakerly’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
