batter bakery
Batter Bakery is a boutique bakery founded in 2008 by Jen Musty, known for its handcrafted baked goods made with premium ingredients and seasonal flavors. Located in Berkeley, CA, and with a retail kiosk in San Francisco, the bakery emphasizes organic sourcing and local produce in its offerings.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Batter Bakery (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Batter Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Batter Bakery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Batter Bakery lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Batter Bakery online
Where to find Batter Bakery · Bay Area
13 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Batter Bakery in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Batter Bakery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Batter Assorted Cookies · its most-distributed SKU (1 door) in Other Cookies, the biggest opening. The closest open door is Berkeley Bowl · 2 rivals already on that shelf.
