Beecher's Handmade Cheese at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Beecher's Handmade Cheese is an artisan cheesemaker known for its high-quality cheeses and prepared meals, founded in 2003 by Kurt Beecher Dammeier.
Beecher's Handmade Cheese isn’t on Safeway’s shelf yet in any of its 13 stores. The opening: 5 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Flagship Cheese Stick in String And Stick Cheese.
Safeway stocks string and stick cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is string and stick cheese: Safeway stocks only 5 there, so Beecher's Handmade Cheese Flagship Cheese Stick stands out rather than blending in.
Safeway merchandises 7 of the 8 categories the brand sells.
vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin string and stick cheese shelf as a point of difference.
The full runway · across 13 stores
Every category Beecher's Handmade Cheese plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Beecher's Handmade Cheese’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
