Birch Benders at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Birch Benders is a food brand specializing in pancake and waffle mixes, as well as frozen breakfast items.
It’s already on the shelf here, with 10 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Ube Mochi Pancake & Waffle Mix, 14 Oz Pouch in Pancake & Waffle Mix.
Pacific Market stocks pancake & waffle mix thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Pacific Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Birch Benders plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 12 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in pancake & waffle mix. Each dot is a product on the shelf, by its cost per oz (hover for which). Birch Benders (orange) sits well above the shelf.
What to bring to expand
Birch Benders’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
