Blue Buffalo at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 11 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Bursts Crunchy Cat Treats, Seafood in Cat Treats.
Pacific Market stocks cat treats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cat treats: Pacific Market stocks only 8 there, so Blue Buffalo Bursts Crunchy Cat Treats, Seafood stands out rather than blending in.
Pacific Market merchandises 6 of the 6 categories the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
enters a thin cat treats shelf as a point of difference.
The full runway · across 2 stores
Every category Blue Buffalo plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 13 SKUs. Room to widen the line.
On shelf here, but only 1 of 17 SKUs. Room to widen the line.
What to bring to expand
Blue Buffalo’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
