Boulder Canyon at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Boulder Canyon is a snack brand known for its kettle-cooked potato chips and healthier snack options, founded in 1994 in Boulder, Colorado.
It’s already on the shelf here, with 12 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Blue Corn Tortilla Chips in Tortilla Chips.
Pacific Market stocks tortilla chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Pacific Market merchandises 4 of the 5 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 53/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Boulder Canyon plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 40 SKUs. Room to widen the line.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in tortilla chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Boulder Canyon (orange) sits well above the shelf.
What to bring to expand
Boulder Canyon’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
