Brooklyn Delhi at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Brooklyn Delhi is a brand specializing in premium Indian pantry staples and prepared meals, designed to make authentic Indian cooking accessible at home.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 3 new doors to enter, replicated across all 2 stores.
Pacific Market merchandises 7 of the 7 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 80/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Brooklyn Delhi plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Brooklyn Delhi (orange) sits above the shelf.
What to bring to expand
Brooklyn Delhi’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
