Bubbies at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Bubbies is a brand known for its delicious fermented and pickled foods, as well as unique frozen desserts.
It’s already on the shelf here, with 11 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 3 new doors to enter.
Lead with Extra! Hot Horseradish in Horseradish Sauce.
Community Market CA stocks horseradish sauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is horseradish sauce: Community Market CA stocks only 1 there, so Bubbies Extra! Hot Horseradish stands out rather than blending in.
Community Market CA merchandises 7 of the 8 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin horseradish sauce shelf as a point of difference.
The full runway
Every category Bubbies plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Bubbies’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
