Reading the shelf…
Burke's Naturals runs 5 products across 3 categories, stocked in 5 of 24 Bay Area grocers. Its biggest footprint is nuts, at <1% of the shelf. A niche presence · Brand Power 23/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Burke's Naturals (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Burke's Naturals · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Burke's Naturals in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Burke's Naturals product in stock, cheapest first.
10 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Burke's Naturals· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Burke's Naturals Rice Cracker Mix · its most-distributed SKU (1 door) in Crackers, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 55% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: sahale snacks, bhuja, essential everyday
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Burke's Naturalsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almonds, Canned Cherries, Crackers · +1 more
open here: Almonds, Crackers, Macadamia Nuts
open here: Almonds, Crackers, Macadamia Nuts
open here: Canned Cherries, Crackers
open here: Almonds, Macadamia Nuts
open = the store meaningfully carries that category (real depth, not a token SKU) and Burke's Naturals sells it elsewhere but has no SKU here.