Burke's Naturals vs Mitica · Bay Area shelf head-to-head
Burke's Naturals and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Burke's Naturals
Mitica
19
brand power
63
5
products
50
3
categories
12
4
subcategories
19
5
grocers
16
$1.08
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burke's Naturals▭ Mitica
Distribution · 30% of score21·67
M
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Crackers1 vs 8 SKUs
<1% of shelf
only Burke's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Burke's Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burke's Naturals · Mitica