C&h at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
C&H is a well-known brand specializing in sugar products, particularly for baking purposes.
It’s already on the shelf here, with 13 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen.
Lead with Premium Pure Cane Granulated Sugar Tub in Granulated Sugars.
Fairfax Market stocks granulated sugars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is granulated sugars: Fairfax Market stocks only 6 there, so C&H Premium Pure Cane Granulated Sugar Tub stands out rather than blending in.
Fairfax Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 10/100.
enters a thin granulated sugars shelf as a point of difference.
The full runway
Every category C&h plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 8 SKUs. Room to widen the line.
Fully stocked here (5/5 SKUs).
What to bring to expand
C&h’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
