C&h at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
C&H is a well-known brand specializing in sugar products, particularly for baking purposes.
It’s already on the shelf here, with 16 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen.
Lead with Premium Pure Cane Granulated Sugar 2 lb. Carton in Granulated Sugars.
United Markets stocks granulated sugars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is granulated sugars: United Markets stocks only 13 there, so C&H Premium Pure Cane Granulated Sugar 2 lb. Carton stands out rather than blending in.
United Markets merchandises 4 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 10/100.
enters a thin granulated sugars shelf as a point of difference.
The full runway
Every category C&h plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in granulated sugars. Each dot is a product on the shelf, by its cost per oz (hover for which). C&h (orange) sits below the shelf.
What to bring to expand
C&h’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
