Cheese Brothers at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Cheese Brothers offers a diverse range of cheeses crafted in Wisconsin, each with distinct flavors and characteristics.
Cheese Brothers isn’t on Falletti Foods’ shelf yet. the categories it plays in are thin here, so it is a harder sell.
Falletti Foods merchandises 5 of the 7 categories the brand sells.
keto against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Cheese Brothers plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in cheddar. Each dot is a product on the shelf, by its cost per oz (hover for which). Cheese Brothers (orange) sits well above the shelf.
What to bring to land
Cheese Brothers’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
