Clif Bar at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Clif Bar & Company is a leading American producer of organic energy bars and snacks, founded in 1992 and headquartered in Emeryville, California.
It’s already on the shelf here, with 10 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Tart Cherry & Cashew Butter Nut Butter Bar in Other Snack Bars.
Driver's Market stocks other snack bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Driver's Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Clif Bar plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 32 SKUs. Room to widen the line.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in other snack bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Clif Bar (orange) sits in line with the shelf.
What to bring to expand
Clif Bar’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 9 of 10
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
