Clover Farms at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Clover Farms is a privately owned dairy company based in Reading, Pennsylvania, established in 1937.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Half & Half Half Gallon in Half & Half.
Pacific Market stocks half & half thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is half & half: Pacific Market stocks only 7 there, so Clover Farms Half & Half Half Gallon stands out rather than blending in.
Pacific Market merchandises 8 of the 10 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 35/100.
enters a thin half & half shelf as a point of difference.
The full runway · across 2 stores
Every category Clover Farms plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in half & half. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Clover Farms (orange) sits below the shelf.
What to bring to expand
Clover Farms’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
