Reading the shelf…
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Core Foods isn’t on Sprouts Farmers Market’s shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Chocolate Lots Bar in Breakfast Bars.
Sprouts Farmers Market stocks breakfast bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries protein bars in real depth, 228 SKUs against a fleet median of 47, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is breakfast bars: Sprouts Farmers Market stocks only 9 there, so Core Foods Organic Chocolate Lots Bar stands out rather than blending in. Lead with the breakfast bars, and position the protein bars as a finishing or gift item.
Sprouts Farmers Market merchandises 3 of the 3 categories the brand sells.
organic, vegan, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin breakfast bars shelf as a point of difference.
Every category Core Foods plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in breakfast bars. Each dot is a product on the shelf, by its cost per oz (hover for which).
Core Foods’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.