Dang at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Lightly Salted Coconut Chips, Unsweetened, Keto in Dried Coconut Chips.
Pacific Market stocks dried coconut chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dried coconut chips: Pacific Market stocks only 1 there, so Dang Lightly Salted Coconut Chips, Unsweetened, Keto stands out rather than blending in. Lead with the dried coconut chips, and position the potato chips as a finishing or gift item.
Pacific Market merchandises 4 of the 4 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin dried coconut chips shelf as a point of difference.
The full runway · across 2 stores
Every category Dang plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Dang’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
