David at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
David is a nutrition brand that focuses on high-protein, low-calorie snack bars, founded in 2024 by Peter Rahal and Zach Ranen in New York, USA.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 2 new doors to enter, replicated across all 13 stores.
Safeway merchandises 4 of the 11 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
the categories it plays in are already deep here.
The full runway · across 13 stores
Every category David plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
David’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
