David at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
David is a nutrition brand that focuses on high-protein, low-calorie snack bars, founded in 2024 by Peter Rahal and Zach Ranen in New York, USA.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Roasted and Salted Original Jumbo Sunflower Seeds in Sunflower Seeds.
United Markets stocks sunflower seeds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
United Markets carries protein bars in real depth, 97 SKUs against a fleet median of 47, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sunflower seeds: United Markets stocks only 9 there, so DAVID Roasted and Salted Original Jumbo Sunflower Seeds stands out rather than blending in. Lead with the sunflower seeds, and position the protein bars as a finishing or gift item.
United Markets merchandises 6 of the 11 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
enters a thin sunflower seeds shelf as a point of difference.
The full runway
Every category David plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in sunflower seeds. Each dot is a product on the shelf, by its cost per oz (hover for which). David (orange) sits above the shelf.
What to bring to expand
David’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
