Diestel Family Ranch at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Diestel Family Ranch is a family-owned turkey producer based in Sonora, California, established in 1949.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Presliced Uncured Ham in Deli Ham.
Community Market CA stocks deli ham thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is deli ham: Community Market CA stocks only 3 there, so Diestel Family Ranch Presliced Uncured Ham stands out rather than blending in.
Community Market CA merchandises 5 of the 10 categories the brand sells.
non-gmo, organic, pasture-raised against the store's assortment lean.
brand excitement 60/100.
enters a thin deli ham shelf as a point of difference.
The full runway
Every category Diestel Family Ranch plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Diestel Family Ranch’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
