Diestel Family Ranch at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Diestel Family Ranch is a family-owned turkey producer based in Sonora, California, established in 1949.
Diestel Family Ranch isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Pacific Market merchandises 6 of the 10 categories the brand sells.
non-gmo, organic, pasture-raised against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Diestel Family Ranch plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in breakfast sausage. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Diestel Family Ranch’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
