Reading the shelf…
Dream is a brand specializing in plant-based milk alternatives, offering a variety of non-dairy beverages such as ricemilk, oatmilk, and coconutmilk. The brand emphasizes creating products that mimic the taste and texture of dairy milk while being lactose-free, gluten-free, and non-GMO. Dream is committed to sustainability, working with environmentally conscious farmers and using recyclable packaging. The brand is part of SunOpta, a company known for its focus on organic and natural food products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Dream (full bar = 100% of the shelf), grouped by department.
closest to Dream in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Dream product in stock, cheapest first.






~26% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 19% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 15 grocers carry it · tap a pin to open the store.