el mexicano
El Mexicano runs 7 products across 3 categories, stocked in 8 of 24 Bay Area grocers. Its biggest footprint is cheese, at <1% of the shelf. A niche presence · Brand Power 30/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are El Mexicano (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as El Mexicano · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to El Mexicano in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every El Mexicano product in stock, cheapest first.
Sold at
Find El Mexicano online
Where to find El Mexicano · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying El Mexicanothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
