El Mexicano vs Cacique · Bay Area shelf head-to-head
El Mexicano and Cacique, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cacique carries more Brand PowerCacique is in more Bay Area grocersCacique fields the deeper lineup
El Mexicano
Cacique
30
brand power
36
7
products
12
3
categories
3
5
subcategories
6
8
grocers
11
74.7¢
price per oz
65.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Mexicano▭ Cacique
Distribution · 30% of score33·46
C
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Mexicano
only Cacique
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Mexicano · 3
only Cacique · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Mexicano · Cacique
