Reading the shelf…
Field Trip offers a range of minimally processed meat snacks made from high-quality ingredients, including chicken, beef, and turkey. The brand focuses on providing keto and paleo-friendly options that are free from added hormones and antibiotics, making them suitable for health-conscious consumers. With a variety of flavors such as Buffalo Style and Carne Asada, Field Trip's snacks are designed to deliver bold, balanced flavors while being convenient for on-the-go energy replenishment.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
43 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Field Trip (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Field Trip · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Field Trip in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Field Trip lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































11 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Field Trip· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Field Trip Beef Jerky · its most-distributed SKU (2 doors) in Meat Jerky, the biggest opening. The closest open door is Community Market CA · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 50% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: epic, chomps, pan's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.