Field Trip vs Epic · Bay Area shelf head-to-head
Field Trip and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersField Trip fields the deeper lineup
Field Trip
Epic
36
brand power
66
43
products
39
1
categories
8
5
grocers
15
$3.36
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Trip▭ Epic
Distribution · 30% of score21·63
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Trip
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Field Trip · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Trip · Epic
