first mate
First Mate runs 2 products across 2 categories, stocked in a single Bay Area grocer. Its biggest footprint is cat food, at <1% of the shelf. A niche presence · Brand Power 11/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are First Mate (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as First Mate · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to First Mate in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every First Mate product in stock, cheapest first.
Sold at
Where to find First Mate · Bay Area
3 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show First Mate· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with First Mate LID Free Run Turkey Wet Cat Food · its most-distributed SKU (1 door) in Wet Cat Food, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 3 rivals already on that shelf.
