First Mate vs Wellness · Bay Area shelf head-to-head
First Mate and Wellness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only First Mate
no top category Wellness doesn’t also play in.
only Wellness
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere First Mate is, Wellness is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: First Mate · Wellness