Fly By Jing at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Fly By Jing offers a range of flavorful and diverse Sichuan-inspired products, including noodles and chili sauces, crafted to bring bold and complex tastes to everyday meals.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 3 new doors to enter.
Driver's Market merchandises 6 of the 7 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 90/100.
maps onto categories the store already runs.
The full runway
Every category Fly By Jing plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in hot sauces. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Fly By Jing’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
