Fly By Jing at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Fly By Jing offers a range of flavorful and diverse Sichuan-inspired products, including noodles and chili sauces, crafted to bring bold and complex tastes to everyday meals.
Fly By Jing isn’t on Target’s shelf yet in any of its 6 stores. The opening: 5 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chili Crisp Noodles in Instant Noodles.
Target stocks instant noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is instant noodles: Target stocks only 6 there, so Fly By Jing Chili Crisp Noodles stands out rather than blending in.
Target merchandises 6 of the 7 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 90/100.
enters a thin instant noodles shelf as a point of difference.
The full runway · across 6 stores
Every category Fly By Jing plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Fly By Jing’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
