Fly By Jing at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Fly By Jing offers a range of flavorful and diverse Sichuan-inspired products, including noodles and chili sauces, crafted to bring bold and complex tastes to everyday meals.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Soup Concentrate, Fire Hot Pot in Other Sauces.
United Markets stocks other sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets merchandises 7 of the 7 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 90/100.
maps onto categories the store already runs.
The full runway
Every category Fly By Jing plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Fly By Jing (orange) sits well above the shelf.
What to bring to expand
Fly By Jing’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
